Euroman challenges the common narrative
As Denmark's only original men's magazine, Euroman focuses on the modern man through nuanced features and lively portraits. And it’s not just well-known men who grace the pages of the magazine. For instance, what does an 11-year-old boy do when the adults aren’t watching?
For six months, Euroman have followed 11-year-old Oliver from Albertslund, and away from the noise of sensationalism and famous faces, the magazine found a completely ordinary boy with a completely ordinary life. For Euroman, it is important to tell the story of the Danish everyday life as we know it best. A story that in itself is not extraordinary, but in which we can recognize ourselves the most.
When Euroman tells stories like the one about Oliver, it's something we can reflect on, and at the same time, a story that helps to nuance society's view of the Danish boy – including some people's prejudices that today's boys spend the day in front of screens and lag behind the girls in class. We meet a schoolboy, a younger brother, a goalkeeper, and a completely ordinary boy who gives journalist Magnus Kraft an unaltered look into his life.
"I believe that Euroman's readers primarily want to read stories they can relate to", Magnus Kraft, journalist at Euroman underlines.
With narratives like this, Euroman attempts to challenge prejudices about the people we talk about by starting to talk with them and bringing their own voices out into the world.
