Let your imagination run wild with AI
Our digital performance marketing agency s360 is now offering automatic AI solutions for their customers – due to a dedicated effort in testing and playing with AI.
Since 2022, our digital performance marketing agency s360 has moved from using generative AI in single hands-on cases to roll out full-automatic generative AI solutions.
“We experimented with AI right from the beginning in 2022 when it first came up - to test what it could do for our content production and for our copywriting,” says Emilie Sunekær, AI specialist and executive assistant, s360.
Now s360 is focusing on how to use AI in optimizing the feed of their clients.
“That means that we can now go into the feed and optimize existing texts and images or videos and all the attributes that need to be added.”
Emilie Sunekær has some advice for companies who would like to use AI:
“First of all, think of AI as an ingredient. It is not a takeaway menu that you can just take and integrate into the company without any problems. It’s more like an ingredient that you can add to existing processes. Also, you need to stay unattached to the different models and different providers, because there will keep coming new providers, new models and new tools. So, it is important that we continue to be flexible and adjust when something potentially better comes along.”
Finally testing and playing with AI is essential:
s360 helps its customers become visible and sell online by combining knowledge of digital marketing on Google, Facebook and other platforms with data and technology. s360 works with many of the largest advertisers in Northern Europe and has expanded to several countries.
In 2017, s360 partnered with Egmont and is now part of Story House Egmont’s portfolio of agencies.