Founder buys back NiceHair
Story House Egmont has sold NiceHair to the company’s original founder, Tonny Bruun. The locally renowned entrepreneur from the city of Esbjerg returns to the helm of the popular Danish e-commerce company he founded in 2009. The acquisition takes effect today and marks a new chapter for NiceHair.
“NiceHair has always held a special place in my heart, so I’m delighted that Story House Egmont has decided to sell the company back to me,” says Tonny Bruun. “I look forward to leading NiceHair again and building on the strong foundation that has been created.”
As part of the acquisition, Tonny Bruun will take over as CEO of NiceHair, while Susanne Snogdal will step down from her position. She says: “It has been an honour to lead NiceHair and to work with such a dedicated team. I am proud of the foundation we are passing on and I am confident that Tonny Bruun will continue to take NiceHair to new heights”.
Tonny Bruun is excited to take on the responsibility and says: “I look forward to leading NiceHair into the next phase and driving the company towards continued growth and development”.
NiceHair was founded by Tonny Bruun in Esbjerg in 2009 and is now one of Denmark’s leading online stores for beauty products with a Trustpilot score of 4.8. The company offers a wide range of hair care, skin care, make-up, fragrances and other beauty products from both well-known and exclusive brands. With a focus on quality and customer service, NiceHair has built a strong position and caters to customers looking for all their personal care and beauty needs in one place.
In 2016, NiceHair became part of Story House Egmont, which also owns a number of other Nordic e-commerce companies. The aim is to have leading niche positions in the Nordic region, and Story House Egmont has consolidated in several segments into larger groups such as OutNordic and LivingNordic.
“We have been happy with our ownership of NiceHair and would like to thank Susanne Snogdal for the great cooperation. Tonny Bruun has presented a convincing plan to develop NiceHair with renewed strength and entrepreneurship,” says Cato Broberg, Managing Director of E-commerce at Story House Egmont.