Our e-commerce businesses offer quality products for the modern consumer and inspire them to seek out new experiences and communities in the lifestyle areas of outdoor activities, beauty, health, home, crafts and children's products.

Person der bestiger et bjerg/ Person walking in the mountains
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Our e-commerce businesses

from e-commerce

We bring stories to life that matter to people and society. Through TV, film, games, books, magazines and more, we are driven by stories that enlighten, entertain, inspire, educate, and push for change.

Person scanner varer/Person scanning packages
Innovative Business
Data and AI go hand in hand

As AI is constantly developing and new capabilities become everybody's property, control of data is essential. This is why control of data has highest priority in Egmont’s e-commerce businesses.

Telt i naturen/Tent in nature
Sustainability
Own brands show the way in nature

Scandinavia has a tradition of spending time outdoors no matter the weather, and Outnorth and Fjellsport’s own brands Urberg and Sydvang are specially designed to protect against the weather and last for a long time. Focus is on durability, choice of materials and the way the product is made.

Mennesker på en scene/ People on stage
Entrepreneurship in Sweden's suburbs

At Egmont, we support young entrepreneurs in Sweden with donations and contributions from two of our agencies.

Kvinde der står på sten ved sø/Woman standing on a stone by the lake
Sustainability
We only fly goods to Greenland and Svalbard

Egmont’s e-commerce businesses integrate sustainability into almost everything they do. From designing and developing a new product to buying and transporting existing products. From the packaging of the product, the transport to the consumer and the receipt of returns. This applies, among other things, to Egmont’s e-commerce companies within leisure activities