As an enterprise foundation, part of Egmont’s profits goes to support children and young people at risk in Denmark, Norway and Sweden. We are committed to ensuring a good childhood and teenage life, where all children and young people have equal opportunities to educate, participate actively in society, and create a good life.
In Scandinavia, children and young people have good opportunities to get an education and create a good life. But for children and young people growing up in difficult living conditions, the reality is often different.
Many live with deprivations that keep them outside of the community. Many do not successfully complete elementary school and progress in their education. And many are not consulted when decisions are made that affect them in one way or another.
The inequality we see early in the lives of children and young people can leave traces throughout their entire lives. We want to help break that pattern. That's why we support the children and young people who have it the hardest.
With Egmont's non-profit strategy 2025-2030, we build on over 100 years of effort for children and young people at risk. A work that is done in close cooperation with the children and young people themselves, the public sector, civil society, private organizations, and other foundations.
Focus areas
Egmont supports through organizations
The Egmont Foundation supports children and young people at risk in collaboration with other organisations. If you are a private individual – and not part of an organisation or institution – you cannot apply for support from Egmont for yourself, your family or friends.
However, Egmont provides direct support to families and children with special needs, but that is distributed by our partner organisations. This support is called ‘A Helping Hand’ and is distributed by:
Danish Mothers’ Aid Organisation
Red Cross Denmark
Danish Children’s Aid Foundation
Danish Peoples’ Aid
Danish Social Responsibility Foundation
The Danish Continuation School Association
Swedish City Mission Movement
Norwegian Women’s Public Health Association
Read more on the organisations’ own websites.
from our foundation support
We bring stories to life that matter to people and society. Through our support for children and young people, we help to enlighten, inspire, and push for changes.
Only 3 out of 10 children at risk pass the public school's final examination in 9th grade. Therefore, the Egmont Foundation started Learn for Life in 2012, which today is a successful learning program.
De Anbragtes Vilkår (an organisation working with children in care) works to improve the living conditions for children and young people who are placed outside the home. Egmont has supported since the inception, and today De Anbragtes Vilkår is a respected organisation whose voice is heard all the way to the Danish Parliament.
A Christmas without gifts, a summer without activities, or an ordinary evening without food on the table. This is the reality for many children in Denmark, Sweden, and Norway, who grow up in economic poverty. Through Egmont's program 'En Håndsrækning' (in English A Helping Hand), we collaborate with organisations such as Sveriges Stadsmissioner (in English Swedish City Mission Movement, who are closely acquainted with children, young people, and families living in economic poverty.
The story of the Egmont Foundation begins with the entrepreneur Egmont Harald Petersen. He grew up in poverty, as the son of a single mother and was placed in foster care for part of his childhood.
Egmont Harald Petersen never forgot where he came from. After his death in 1914, he bequeathed that part of the company's profit should be used for philanthropic purposes. In 1920, Egmont's wish became a reality when his widow, Elisabeth, and their five children established the Egmont Foundation. Thereby, the company became an enterprise foundation with the purpose of operating a commercial business and improving the lives of poor and vulnerable children and families.
We have a strong commitment through our charter to give back to the community. Therefore, all profits go towards developing our media and assisting children and young people at risk.